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Perceptive Blog

CompanyName Gives You Power To Create Something Beautiful

By Tomas Dickson - 06 November, 2019

"Customer experience can't be managed"​ and other hard truths

“The idea that the customer experience can be managed is a...

By Sam Tremaine - 30 October, 2019

Talk data to me: How businesses are using insights to be more human

Businesses are ‘communicating’ but they aren’t talking....

By Sammie Parkinson - 23 October, 2019

Have you missed the boat on employee experience?

Employee experience (EX) has become something of a ‘magic...

By Karin Pretorius Marais - 16 October, 2019

Is the rise of SaaS putting software development in a permanent...

Software-as-a-service (SaaS) has offered the software...

By Perceptive Customer Insights Team - 04 August, 2019

System 1: How is it affecting your brand's success?

    Why do we buy the things we buy? Why do we choose the...

By Perceptive Customer Insights Team - 28 July, 2019

How to use implicit association to measure brand health

    At its core, brand health is all about how people feel,...

By Perceptive Customer Insights Team - 25 July, 2019

Brand distinctiveness: what does it mean for you?

    Get lost in the crowd, get left behind. The success of...

By Perceptive Customer Insights Team - 08 July, 2019

RFM modelling: a powerful customer segmentation tool

Many companies find that 80 per cent of their revenue comes...

By Perceptive Customer Insights Team - 01 July, 2019

What are the brand tracking KPIs for a brand manager to monitor?

Brand health is a broad measure to track. A holistic view...