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Perceptive Blog

CompanyName Gives You Power To Create Something Beautiful

By Perceptive Customer Insights Team - 04 August, 2019

System 1: How is it affecting your brand's success?

    Why do we buy the things we buy? Why do we choose the...
By Perceptive Customer Insights Team - 28 July, 2019

How to use implicit association to measure brand health

    At its core, brand health is all about how people feel,...
By Perceptive Customer Insights Team - 25 July, 2019

Brand distinctiveness: what does it mean for you?

    Get lost in the crowd, get left behind. The success of...
By Perceptive Customer Insights Team - 08 July, 2019

RFM modelling: a powerful customer segmentation tool

Many companies find that 80 per cent of their revenue comes...
By Perceptive Customer Insights Team - 01 July, 2019

What are the brand tracking KPIs for a brand manager to monitor?

Brand health is a broad measure to track. A holistic view...
By Perceptive Customer Insights Team - 01 July, 2019

What is a good Net Promoter Score?

You may know what your Net Promoter Score (NPS) is, but do...
By Perceptive Customer Insights Team - 24 June, 2019

What does a consistent brand look like and why is it important

People don’t like change. Ask any food brand that has...
By Mark Vincett - 19 June, 2019

Evaluating packaging design? There's a better way

    Consumer opinion is the primary evaluation tool of...
By Perceptive Customer Insights Team - 18 June, 2019

How to complete a brand health check with a brand conversion funnel

Brand funnels are a cornerstone of effective business...

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