Perceptive Blog
Perceptive Team - 01 July 2020
COVID-19 has rocked the business world. Priorities have changed and consumer behaviours and attitudes have shifted. Business has slowed; budgets have tightened. The consensus: now is not the time for assumptions and ineffective spending. It’s time...
Perceptive Team - 30 April 2020
Today’s marketers are operating in a volatile market. Consumer expectations are changing, markets evolving, customer channels continue to fragment, and now in 2020, budgets are being scaled back. To add to this scenario, there’s a constant need for...
Perceptive Team - 16 April 2020
Data science has come ahead in leaps and bounds in the last decade. With the increase in technologies and computing power, algorithm designs have become more sophisticated, data infrastructure less costly, and the automation of many business...
Perceptive Team - 30 March 2020
Events such as COVID-19 have shown us how valuable it is for businesses to have the capability to let their staff work remotely. Allowing employees to work from home gives them more freedom to work flexible hours and manage their work around other...
Perceptive Team - 25 March 2020
In 2019, 46 per cent of the global workforce did not experience the behaviours of a great workplace. Savour that number a moment1. Forty-six per cent. Nearly half of the world’s workers. “Employee Experience (EX) is not a HR problem, it’s a company...
Perceptive Team - 24 March 2020
Corporate social responsibility (CSR) is fast becoming a buzzword in the business world. Companies are not just expected to stimulate the economy and provide products and services to the community—they are expected to do good as well. From...
Perceptive Team - 24 March 2020
A toxic workplace can drag on your employee experience, make your staff unproductive, unwell and headed for the door. With 300,000 Kiwi employees (11 per cent of workers) saying they have experienced discrimination, harassment or bullying at work in...
Perceptive Team - 24 March 2020
Time and time again research has proven that diverse companies have better creativity, innovation, productivity, stronger talent, and customer service. In short, diversity gives your businesses an edge. And companies that excel in diversity are...
Perceptive Team - 24 March 2020
The link between engaged employees and business success has long been documented. Engaged employees are motivated, productive, will go the extra mile, and are better creative thinkers and team builders. But what we’re seeing is businesses confusing...
