Perceptive Blog
Perceptive Team - 23 March 2021
There’s no one way to build out a customer profile. Today, businesses can draw on a variety of data sources to create an in-depth picture of their customers—from who they are and what they need and want to what they think and feel, and how they...
Perceptive Team - 10 March 2021
What is business intelligence? Intelligence is the ability to acquire and apply knowledge. Business intelligence follows this same definition but in a commercial context. And while acquiring knowledge and putting it to use is simple in theory, the...
Perceptive Team - 10 March 2021
Know your customer. It has become a mantra for marketers around the world. To be competitive in today’s marketplace, businesses need to stay relevant and understand the needs of their customers. And what better way to plump the depths of customer...
Perceptive Team - 04 February 2021
This research was featured in Stuff.co.nz in 4 February 2021. Read the write up here. Last year, Perceptive surveyed 1000 New Zealanders about their Christmas spending intentions. Did we plan to spend less or more? What would we buy? Would we...
Perceptive Team - 15 December 2020
Christmas has always been an important time of year for Kiwi consumers—and the businesses they buy from. However, 2020 has seen the mindset and behaviour of many New Zealanders shift. Over the last nine months, nesting has come to the fore as people...
Perceptive Team - 31 August 2020
The coronavirus has massively rocked the boat in the last few months. While businesses and consumers are adapting and evolving to this new reality, it has also been a time for reflection—for businesses and the community alike to consider how we want...
Perceptive Team - 26 August 2020
Reliance on the cloud was never more prevalent in the opening weeks of April 2020. As Covid-19 took the world unprepared, forcing businesses to close their doors and rapidly adapt their models to the online world. Since then, shopper behaviours have...
Perceptive Team - 01 July 2020
COVID-19 has rocked the business world. Priorities have changed and consumer behaviours and attitudes have shifted. Business has slowed; budgets have tightened. The consensus: now is not the time for assumptions and ineffective spending. It’s time...
Perceptive Team - 30 April 2020
Today’s marketers are operating in a volatile market. Consumer expectations are changing, markets evolving, customer channels continue to fragment, and now in 2020, budgets are being scaled back. To add to this scenario, there’s a constant need for...
