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Perceptive Blog

CompanyName Gives You Power To Create Something Beautiful

By Perceptive Customer Insights Team - 08 July, 2019

RFM modelling: a powerful customer segmentation tool

Many companies find that 80 per cent of their revenue comes...
By Perceptive Customer Insights Team - 24 June, 2019

What does brand consistency look like and why is it important?

People don’t like change. Ask any food brand that has...
By Mark Vincett - 19 June, 2019

Evaluating packaging design? There's a better way

    Consumer opinion is the primary evaluation tool of...
By Perceptive Customer Insights Team - 18 June, 2019

How to complete a brand health check with a brand funnel analysis

Brand funnels are a cornerstone of effective business...
By Perceptive Customer Insights Team - 21 November, 2018

5 leadership strategies for effective teamwork

A team that works well together and gels, both on and off...
By Perceptive Customer Insights Team - 12 November, 2018

4 brand health metrics businesses should pay attention to in 2018

In order to measure your whole brand, you need to find the...
By Nikky Lee - 12 March, 2018

How to use Net Promoter Score to identify and play to your...

We’ve heard the saying “play to your strengths”, but does...
By Perceptive Customer Insights Team - 05 March, 2018

How to use NPS to supercharge your business process improvements

No matter what kind of system or programme you use to guide...
By Nikky Lee - 26 February, 2018

How to use Net Promoter Score Benchmarks to assess your business...

Net Promoter Score (NPS) is a supremely useful tool—in more...