Perceptive Blog | Brand Health (4)
Perceptive Team - 30 January 2017
We're pulling back the curtain on how we get the best results possible for our clients: defining leads, attracting relevant customers and delighting them into loyal fans. 1) Understand the marketplace Our research team at Perceptive Research works...
Perceptive Team - 28 November 2016
The key challenge for businesses today is delivering more revenue growth, which is what most CMOs or marketing executives are struggling with on a continuous basis. So how can you ensure you are growing your revenue, in an intelligent and...
Perceptive Team - 07 November 2016
In order to grow and transform your business, you need to focus on perfecting the customer experience. When your customers feel valued, and their experience with your business is a straightforward and smooth one, you will see an increase in retained...
Perceptive Team - 31 October 2016
If you’re looking to develop your business strategy or solve a tricky business issue, a little creativity can go a long way. Related content: Master your marketing ROI [Free guide] Creative frameworks can be used to innovate new products,...
Perceptive Team - 17 October 2016
Regardless of the size of your business, managing a small marketing budget will always be something marketers need to negotiate. Many small or medium business owners may be exceptional at running their business but know little about driving...
Perceptive Team - 19 September 2016
When transitioning to become a customer centric business, your business will encounter many challenges. Having a solid change management strategy will prevent many mishaps from becoming bigger issues. Here are seven things to bear in mind when...
Perceptive Team - 24 August 2016
A majority of the experience your customers have with your brand today takes place on online touchpoints (social media, email and other online channels). This subsequently means that your customer's experience of your brand as a whole has moved...
Perceptive Team - 21 July 2016
If you’re planning to start monitoring your brand, track brand performance or change your brand tracker, there are certain things you want to check. One of the most important things to be aware of is that your brand tracker should inform all of your...
Perceptive Team - 14 July 2016
There are numerous ways to determine whether your brand is healthy or not. We’ve taken you through a standard brand funnel, now it’s time to challenge your brand with these lighting-round questions. To know if your brand is strong enough to...
