Perceptive Blog | Brand Health (4)
Perceptive Team - 14 September 2017
When wanting to boost your brand profile, it can pay to be creative. Here are three ways that can have a big impact on how your brand is viewed by your customers. Read more: How to track, measure and improve your brand health, our free online guide....
Perceptive Team - 12 September 2017
Millennials are the largest generation in history, surpassing even the Baby Boomers. By 2020, they will make up 50 per cent of the global workforce and, as the first of the digital generations to move into their prime spending years, a different...
Perceptive Team - 29 August 2017
There’s no tip-toeing around it. Interruptive advertising is annoying. And the stats are in to show us that interruptive marketing is not particularly effective either. The question is, what is there to replace it? The backlash against...
Perceptive Team - 15 August 2017
In the past, sales tactics such as cold calling, TV advertising and polished sales pitches were effective marketing methods—in some cases, even best practice. Back then, buyers needed salespeople to teach them about products and services. That age...
Perceptive Team - 03 July 2017
Inbound and outbound marketing: other than a few letters, what’s the difference? A great deal. Let’s take a look at how these two marketing strategies work, how they differ, and which style you should use for your business. What’s the difference...
Perceptive Team - 26 June 2017
Can’t figure out why your lead generation process isn’t achieving the standards you want? Perhaps you just want to squeeze a little more efficiency out of your methodology. Either way, you’ve come to the right place. Check your strategies against...
Perceptive Team - 19 June 2017
Using the insights derived from the Net Promoter System(SM), can significantly grow your business. Out of all of the figures you’re looking at growing, the Net Promoter Score (NPS®) should be your primary focus. Why? Your NPS will have a flow on...
Perceptive Team - 19 June 2017
Sick of missing out on the best leads because of your online lead generation plan? Get more out of your website and marketing efforts by implementing these five important features. 1. Prune your forms Forms are, ironically, both the primary tool...
Perceptive Team - 13 June 2017
Think your company is up to date? Check your adoption of these four modern marketing strategies and discover if you can truly call your company a bleeding-edge business. 1. A consistent, ubiquitous brand Modern businesses have a huge variety of...
