Perceptive Blog | Brand Health (5)
Perceptive Team - 13 June 2017
Many global businesses use NPS® as a way of getting the answers they need in order to build their marketing strategies and set business priorities. This is how the top performers leverage the Net Promoter Score to achieve their marketing goals. 1....
Perceptive Team - 20 March 2017
If you’ve worked out your inbound marketing content strategy but it feels like you’re not hitting your targets, you may be missing some of these crucial aspects. A successful inbound strategy aces all of these five elements (conversions, A/B...
Perceptive Team - 20 March 2017
When you’re measuring marketing return on investment, the decision of what to measure should be set during the strategic planning process, before finishing the final marketing plan. If you prioritise what to measure, you are able to build in the...
Perceptive Team - 13 March 2017
Inbound marketing doesn’t have to be difficult. Whether you’re going at it on your own or partnering with an agency, make sure you follow these four steps to be successful. 1) Strategy rules As with any marketing there is always the need for a...
Perceptive Team - 07 March 2017
In a survey of global marketing leaders Deliotte found that CMOs rely on three marketing metrics above all others to measure success: ROI, engagement rate and conversion rate. The problem is, not everyone agrees these metrics provide robust and...
Perceptive Team - 06 March 2017
Depending on your level of knowledge of inbound marketing, you may have some preconceived ideas about how it works, its benefits and uses. To make sure you get the most accurate information possible, we're here to smash the most common myths about...
Perceptive Team - 27 February 2017
Despite all of the undoubted benefits that inbound marketing can bring, there are a few things businesses need to be aware of before embarking on their inbound journey. Read on as we explore five of the most important ones. 1. Time for content...
Perceptive Team - 20 February 2017
More often than not, today's consumers tune out traditional marketing tactics, only accessing the content they are looking to directly consume. The old marketing playbook, as we know it, is broken. Consider these startling facts As many as 94 per...
Perceptive Team - 06 February 2017
Spending a lot of time and money on outbound marketing efforts can be a waste of time, and might not end up building the brand credibility you’re after. We share the biggest benefits of inbound marketing, that your company can take advantage of. ...
