Perceptive Blog | Brand Health (5)
Perceptive Team - 29 June 2016
Brand health is one of the most crucial aspects of a successful business. Use these nine questions delve deeper into your brand and assess its overall health and how it's positioned in the market. These questions are reworked versions of those posed...
Perceptive Team - 27 June 2016
When you want to determine brand health there are several ways to go about it. Here, we’ll go through a list of important questions you need to ask to get closer to creating a strong brand. These questions will help you form an idea of what your...
Perceptive Team - 20 June 2016
A healthy brand is a combination of the following: Your business vision, mission and brand values are clearly articulated across your business. This includes on your website, social media, marketing and even the language your employees use. Your...
Perceptive Team - 04 May 2016
If one of your biggest pain points is to get more leads for your business, we feel your pain. In fact, when we speak to our clients, this seems to be the main challenge for most of them. Alternatively, conversion is another big issue. As many as 79...
Perceptive Team - 20 April 2016
Whether you're looking to strengthen your digital marketing strategies for customer acquisition or for your overall business goals, these five marketing strategies for financial services are essential. By nature, financial organisations are slow to...
Perceptive Team - 06 April 2016
This is part 2 of our blog series on customer acquisition through online marketing, where we went through steps 1-3. Read part 1 here. Blogging In your online strategy, plan to attract customers via different types of content on for example social...
Perceptive Team - 04 April 2016
As the online marketplace continues to produce more vendor options, truly successful companies will differentiate themselves by providing superb customer experiences online. Buyers are relying less on salespeople to provide them with information and...
Perceptive Team - 07 December 2015
The design way of thinking is incredibly helpful to improve organisational culture. It can help bring your team together, making everyone feel included, empower individuals to act – and in effect will make your company one where people feel...
Perceptive Team - 23 September 2015
Change within an organisation, and its drivers and management, is a priority for many business leaders today. But the harsh reality is that failure is common in attempts at change. Here are five of the most common change management mistakes to look...
