Perceptive Blog | Customer Experience (2)
Perceptive Team - 07 July 2021
One of the biggest challenges for CEOs today is how to genuinely connect with customers. As Joel Kessel, president of Kessel Communications says in his own words: CEOs must continue fighting the urge to be lured by the latest and greatest shiny new...
Perceptive Team - 31 August 2020
The coronavirus has massively rocked the boat in the last few months. While businesses and consumers are adapting and evolving to this new reality, it has also been a time for reflection—for businesses and the community alike to consider how we want...
Perceptive Team - 26 August 2020
Reliance on the cloud was never more prevalent in the opening weeks of April 2020. As Covid-19 took the world unprepared, forcing businesses to close their doors and rapidly adapt their models to the online world. Since then, shopper behaviours have...
Perceptive Team - 13 February 2020
There are four elements that leading customer experience businesses excel in: self evaluation, knowing their customers, customer journey understanding, and critical touchpoint understanding. The good news is you can excel in these areas too. Here's...
Perceptive Team - 06 November 2019
“The idea that the customer experience can be managed is a joke”. This hard-hitting line comes from Matt Watkinson, CEO at Methodical and author of The Ten Principles Behind Great Customer Experiences. You might wonder why a man in his position...
Perceptive Team - 13 August 2019
It's no secret that improving your customer experience is key to business growth. Enhancing the experience your customers have with your business means customers are more likely to return and recommend you to others, which in turn boosts your sales...
Perceptive Team - 11 July 2019
Advances in social channels, media and marketing, along digital innovations in how we analyse data, are creating intelligent automation techniques and systems that will be total game changers when it comes to creating value for customers. Here, we...
Perceptive Team - 21 May 2019
No one likes a negative score, but it’s not something we recommend anyone actively avoid—or exclude—even if a score is a result of human error. Retaining all your survey responses is best practice and better for your business all round, because, in...
Perceptive Team - 15 April 2019
The CX flywheel is a powerful transformational tool, but how do you use it to position your customer at the centre of your business? While it can seem like a significant undertaking, the smart use of technology can kick-start this transformation. In...
