Perceptive Blog | Customer Experience (2)
Perceptive Team - 31 August 2020
The coronavirus has massively rocked the boat in the last few months. While businesses and consumers are adapting and evolving to this new reality, it has also been a time for reflection—for businesses and the community alike to consider how we want...
Perceptive Team - 26 August 2020
Reliance on the cloud was never more prevalent in the opening weeks of April 2020. As Covid-19 took the world unprepared, forcing businesses to close their doors and rapidly adapt their models to the online world. Since then, shopper behaviours have...
Perceptive Team - 08 July 2020
While coronavirus is not the first crisis to hit New Zealand, it has arguably had the biggest, most far-reaching impact on the everyday lives of Kiwis this side of the millennium. The GFC and the Christchurch earthquakes have taught us that brands...
Perceptive Team - 13 February 2020
There are four elements that leading customer experience businesses excel in: self evaluation, knowing their customers, customer journey understanding, and critical touchpoint understanding. The good news is you can excel in these areas too. Here's...
Perceptive Team - 06 November 2019
“The idea that the customer experience can be managed is a joke”. This hard-hitting line comes from Matt Watkinson, CEO at Methodical and author of The Ten Principles Behind Great Customer Experiences. You might wonder why a man in his position...
Perceptive Team - 13 August 2019
It's no secret that improving your customer experience is key to business growth. Enhancing the experience your customers have with your business means customers are more likely to return and recommend you to others, which in turn boosts your sales...
Perceptive Team - 11 July 2019
Advances in social channels, media and marketing, along digital innovations in how we analyse data, are creating intelligent automation techniques and systems that will be total game changers when it comes to creating value for customers. Here, we...
Perceptive Team - 01 July 2019
You may know what your Net Promoter Score (NPS) is, but do you know if it's enough? Below you’ll discover how to tell if you have a ‘good’ NPS, strategies for improving for your NPS and ways to leverage NPS to grow your business. Contents What is a...
Perceptive Team - 21 May 2019
No one likes a negative score, but it’s not something we recommend anyone actively avoid—or exclude—even if a score is a result of human error. Retaining all your survey responses is best practice and better for your business all round, because, in...
