Perceptive Blog | Customer Experience (3)
Perceptive Team - 15 April 2019
The CX flywheel is a powerful transformational tool, but how do you use it to position your customer at the centre of your business? While it can seem like a significant undertaking, the smart use of technology can kick-start this transformation. In...
Perceptive Team - 07 April 2019
Your Net Promoter Score (NPS) can assist with nearly every part of your business, including focusing the business on particular customer needs at different stages in their journey to making a purchase decision. Here’s how: Identify customer...
Perceptive Team - 07 May 2018
If you conduct regular Net Promoter Score (NPS) surveys to get customer feedback, gauge sentiment, brand health and likelihood for repeat business, chances are you’ll know who your most valuable customers are. These are the customers who give you a...
Perceptive Team - 09 April 2018
After the conclusion of a survey, you’ll normally have a huge number of comments, which can be daunting to analyse. You could go through them one-by-one and cross-reference the comments against user data—but this takes a huge amount of time and...
Perceptive Team - 03 April 2018
No matter whether you’ve just started using the Net Promoter Score (NPS) or you’re an old hat at it, approaching your most at-risk customers (MARCs) is not always easy. However, despite their negative customer feedback, your MARCs are vital to...
Perceptive Team - 26 March 2018
There’s something wrong with your Net Promoter Score. It isn’t low. It hasn’t dropped. These are obvious Net Promoter Score problems—easily spotted, and hopefully easily resolved. No. You are dealing with something far more insidious. You are...
Perceptive Team - 19 March 2018
Uncovering the reasons for a low NPS score is a priority for many businesses this year—but it’s often not as complicated a reason as they may think. Chances are, the problem will be one of these four common issues: Customer service Customers want...
Perceptive Team - 17 January 2018
When it comes to improving the overall customer experience for your brand (and subsequently your profitability and ROI in the long term), you'll want to start by understanding your customers first. Gathering and analysing your customer feedback—for...
Perceptive Team - 27 November 2017
The right customer feedback can revolutionise a business, grow its user base and earn loyalty from existing customers—as long as it is gathered and actioned correctly through the right customer experience software. The right customer feedback...
