Perceptive Blog | Customer Experience (5)
Perceptive Team - 13 March 2017
“The ability to be external- and future-oriented is no longer optional”, says Keith Weed, CMO at Unilever. Looking towards the future when planning your next customer experience strategies in terms of incorporating innovation and digital is...
Perceptive Team - 06 February 2017
Chris Haroun, venture capitalist and founder of BusinessCareerCoaching.com, once wrote: “It can take 30-plus years to build a brand and just a handful of poor customer experiences to destroy it.” It’s something to keep in mind when determining the...
Perceptive Team - 04 January 2017
Customer churn happens to every business. However, the frequency, extent and, most crucially, what is done about it varies from company to company—and is where successful businesses set themselves apart. As it turns out, winning back your churned...
Perceptive Team - 10 October 2016
Today, business leaders who want to grow revenue need to embrace customer experience (CX) fully in order to drive results. As the correlation between success in CX and revenue growth is proven, there really is no excuse to lag behind. CX and...
Perceptive Team - 05 October 2016
The notion that a superior customer experience (CX) means you have satisfied and loyal customers overall is a given, but how do we link this to achieving a higher revenue? If you’re a CX industry leader, not only will your revenue benefit by up to...
Perceptive Team - 19 September 2016
When transitioning to become a customer centric business, your business will encounter many challenges. Having a solid change management strategy will prevent many mishaps from becoming bigger issues. Here are seven things to bear in mind when...
Perceptive Team - 04 July 2016
Meaningful experiences through context marketing are the new king of business success. We're showing you how to give yourself the crown. Read more: The Future of Business: data and digital transformation Execute context marketing right For brands...
Perceptive Team - 29 June 2016
To reach customers in the digital realm, it’s essential for brands to effectively master digital communications with their prospective and existing customers. In order to create a holistic customer experience across various channels (web, social,...
Perceptive Team - 13 June 2016
If you’re a forward thinking business, you’ll already be clued up on why you need to understand your customers. The why is crucial here, as it sets the scene for keeping it a priority in your business, especially across senior executive levels. The...
