Perceptive Blog | Customer Experience (5)
Perceptive Team - 10 July 2017
No business can grow without using effective customer loyalty strategies. These are the five steps that you should follow if you want to improve your customer retention. Read more: The Ultimate Customer Retention Strategies 1. Understand your...
Perceptive Team - 03 July 2017
If you want to increase your Net Promoter Score (NPS®), you need to consistently deliver high quality products and services and—naturally—an excellent customer experience. But how do you actually do this; what are the practical steps? Here, we've...
Perceptive Team - 03 July 2017
When your company is losing valuable customers, you're losing capital and, potentially, damaging your reputation too. You need to know what you’re doing wrong—and rectify it. Easier said than done. All too often, we see people making the same...
Perceptive Team - 26 June 2017
Many business leaders think that having a great product or service and being good at customer service automatically translates to a high level of customer retention. Unfortunately, the reality is quite different. You have to earn the loyalty of your...
Perceptive Team - 13 March 2017
“The ability to be external- and future-oriented is no longer optional”, says Keith Weed, CMO at Unilever. Looking towards the future when planning your next customer experience strategies in terms of incorporating innovation and digital is...
Perceptive Team - 06 February 2017
Chris Haroun, venture capitalist and founder of BusinessCareerCoaching.com, once wrote: “It can take 30-plus years to build a brand and just a handful of poor customer experiences to destroy it.” It’s something to keep in mind when determining the...
Perceptive Team - 04 January 2017
Customer churn happens to every business. However, the frequency, extent and, most crucially, what is done about it varies from company to company—and is where successful businesses set themselves apart. As it turns out, winning back your churned...
Perceptive Team - 10 October 2016
Today, business leaders who want to grow revenue need to embrace customer experience (CX) fully in order to drive results. As the correlation between success in CX and revenue growth is proven, there really is no excuse to lag behind. CX and...
Perceptive Team - 05 October 2016
The notion that a superior customer experience (CX) means you have satisfied and loyal customers overall is a given, but how do we link this to achieving a higher revenue? If you’re a CX industry leader, not only will your revenue benefit by up to...
