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Perceptive Blog

CompanyName Gives You Power To Create Something Beautiful

By Sam Tremaine - 30 October, 2019

Talk data to me: How businesses are using insights to be more human

Businesses are ‘communicating’ but they aren’t talking....

By Perceptive Customer Insights Team - 08 July, 2019

RFM modelling: a powerful customer segmentation tool

Many companies find that 80 per cent of their revenue comes...

By Perceptive Customer Insights Team - 01 July, 2019

What are the brand tracking KPIs for a brand manager to monitor?

Brand health is a broad measure to track. A holistic view...

By Perceptive Customer Insights Team - 24 June, 2019

What does a consistent brand look like and why is it important

People don’t like change. Ask any food brand that has...

By Perceptive Customer Insights Team - 11 June, 2019

3 achievable traits of great brand data

Brand data is the fuel that powers the engine of your...

By Perceptive Customer Insights Team - 07 December, 2018

4 common market segmentation mistakes and why businesses fail

Lack of proper preparation or implementation is where most...

By Nikky Lee - 03 December, 2018

How do you calculate a Net Promoter Score?

If you want to get a complete picture of your business,...

By Perceptive Customer Insights Team - 05 November, 2018

What is the difference between data and information in business?

Learn the difference between data and information in...

By Perceptive Customer Insights Team - 03 September, 2018

5 questions to ask before targeting any customer segment

Make market research easier for you and your team. Ask...