Perceptive Blog | Market Insights
Perceptive Team - 15 September 2021
Marketing has changed—and we're the ones changing it. As consumers focus more and more on online purchases and, more recently, with Covid-19 causing a surge in the uptake of eCommerce, organisations are fast pivoting their traditional and digital...
Perceptive Team - 04 February 2021
This research was featured in Stuff.co.nz in 4 February 2021. Read the write up here. Last year, Perceptive surveyed 1000 New Zealanders about their Christmas spending intentions. Did we plan to spend less or more? What would we buy? Would we...
Perceptive Team - 15 December 2020
Christmas has always been an important time of year for Kiwi consumers—and the businesses they buy from. However, 2020 has seen the mindset and behaviour of many New Zealanders shift. Over the last nine months, nesting has come to the fore as people...
Perceptive Team - 12 November 2018
Ever wondered which industry people are recommending the most? Based on the latest figures from our own NPS benchmarks reports for 2018, we’ve looked at the top Net Promoter Score industries in Australia. The 3 top performing industries in Australia...
Perceptive Team - 24 July 2018
Ever wondered which industry people are recommending the most in New Zealand, and why? Based on the latest figures from our own NPS benchmarks reports, we’ve looked at the industries with the highest NPS. Below are the top performing NPS industries...
Perceptive Team - 17 August 2016
Valuable insights derived from good market research provides a basis for knowing how your business is performing and also what you should focus on in your marketing. A great marketing and communications strategy is always research driven. Smart...
Perceptive Team - 01 June 2016
A recent survey1 we conducted with Australian financial services, IT and telco customers reveals the secret to why people would recommend these companies and why they've given a high Net Promoter Score. The research essentially concludes the one...
Perceptive Team - 16 May 2016
Here, we list five advanced Net Promoter Score strategies that, if used correctly, can literally transform your business. They help boost your profitability and customer retention over time, so hold on tight and see if you can implement these...
