Perceptive Blog | Segmentation
Perceptive Team - 08 July 2019
Many companies find that 80 per cent of their revenue comes from 20 per cent of their customers—but what does this ‘20 per cent’ look like, and more importantly, how can you segment out these valuable customers in your own business? Read more: How...
Perceptive Team - 12 February 2019
Segmentation is the key to successfully discovering and defining your target audience. Here's how to get started: Read more: Understanding your Audience, the complete guide to market research. 1) Understand your audience’s needs and problems...
Perceptive Team - 07 December 2018
Lack of proper preparation or implementation is where most companies fail—but that's just the start of the concerns for any business looking to segment their audience and better target their most valuable consumers. Here, we list four of the biggest...
Perceptive Team - 27 August 2018
Looking for a new way to segment your target audience? This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional. Demographic Demographic...
